How we can work together
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Brand Strategy
Whether you’re building a business from the ground up or looking to breathe new life into an existing brand, my support can include competitive analysis, brand / product positioning, value proposition definition, articulating the mission and vision statements, brand architecture, and everything in between.
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Brand Development
Let’s bring your brand to life—visually and verbally—giving it character, a voice, and most importantly, a meaning. I offer naming, logo and visual identity, tone of voice development, brand guidelines, and crafting the brand story—and even rolling it out for you, complete with internal team training.
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Content Strategy & Creation
Your brand and story are defined. Now you must share it with the world. I call this the fun part. I can support from concepting to full execution: creative direction, briefing, and project management on video and photo production, along with copywriting, scripting, content calendarization, and deploying the content.
Ad hoc support
If you’re looking for help with a one-off project or need to outsource specific marketing tasks, I can freelance on a project basis in any of the following areas:
Email marketing & CRM
Integrated campaigns
Performance marketing strategy
Sales enablement materials
Copywriting
PR and media relations
Product launches
User research
SEO strategy & oversight
Packaging & collateral
Pitch decks