Bringing to life and launching a bold, empowering feminine wellness brand

KETISH is a feminine and sexual wellness brand that launched in July 2021. As Marketing Director, my role was to define the brand strategy, craft a compelling and inspiring narrative in a space surrounded by taboos and stigmas, and bring it all to life through a multi-channel global launch campaign.

Beyond the brand launch, I oversaw the launch campaigns for the brand’s first 2 products as well as ongoing content strategy and production. Ultimately, KETISH won hearts and resonated with women all over the world, but was especially embraced by women in the Middle East, for whom feminine and sexual wellness is typically off-limits.

In December 2021, just 5 months after its launch, KETISH was named “Most Promising Brand of the Year” by Entrepreneur Magazine.

Scope included:

Research (voice of the customer, user interviews, Design Sprint concept testing)
Brand strategy & identity (value proposition, brand positioning, mission, brand manifesto refinement, brand story, key messages, naming, logo)
Founder story development and video production
Planning and production of brand launch content
Imagery (lifestyle and product)
Development and optimization of eCommerce website
Educational content strategy, including setting up a team of writers and process for blog content
Ongoing social media content creation (conceptualization, production planning, scripting, content editing, etc)
Email marketing strategy & execution
Promotional strategy & calendar
Product launch campaigns X2