Complete D2C brand build from conceptualization to launch

Humantra is a global supplements brand that launched in November 2021. When I came on board, it was simply an idea in the founder’s head. My assignment was to bring the vision to life: create the brand strategy, build out the entire brand identity and story, and launch it along with the first product.

Scope included:

Research (competitive analysis, user interviews, Design Sprint concept testing)
Brand strategy (naming, value proposition, brand positioning, mission and vision, brand manifesto, brand story, key messages)
Brand identity & guidelines (logo, color palette, typography, iconography, graphic elements, email templates, social media templates)
Tone of voice guidelines
Product naming, positioning and packaging design
Imagery (lifestyle and product)
Merchandise, shipping box and collateral design
eCommerce website
Content and social media strategy
Email marketing
Marketing launch strategy and corresponding communications
Founder video